35 Home Staging & Virtual Staging Statistics
When you're selling a home for yourself or a client, you need to know the best ways to get the best results. Well, the proof is in the pudding! Home staging has been studied and proven to sell homes for more money in less time.
To read the data for yourself, this article will cover statistics about:
- The Costs of Home Staging
- The Process of Home Staging
- The Buyers' Perspective of Home Staging
- The Results of Home Staging
To compile an accurate list of stats about virtual staging and home staging, we only used data from reputable sources, like the National Association of Realtors (NAR). In addition, we included similar stats from multiple sources so you can gather an accurate understanding of the power of home staging.
Not sure what this “virtual staging” thing is? If you're unfamiliar with the most cost-effective way to stage and sell a home, read the definitive guide to virtual staging.
6 Statistics about Home Staging Costs
The first thing you need to know about staging is the cost. As powerful as it is, only a small percentage of homeowners and real estate professionals actually take advantage of staging--why is that?
Here are some numbers that we think might explain it:
- When using traditional staging services, the median cost $1,500 (NAR)
- When staging a home, 49% of seller's agents paid for a home staging company and 26% of agents offered to personally stage the home (NAR)
- Most sellers spend between $1,600 and $2,400 to stage their home, with prices frequently going up to $5,500 (Homeguide)
- The initial design consultation for a home staging service will cost between $200-600 (Homeguide)
- Decor rental typically has an average cost of $500-600 per room (Homeguide)
- Most home staging companies require a three-month minimum contract “even if you sell the home in 24 hours.” (Realtor)
Cost of Virtual Staging
According to the World Population Review, the median home price in the U.S. as of January 2021 is $269,039. With that home price, spending a few thousand dollars (or much more) just isn't feasible for most agents or home sellers.
The good news? You can achieve the same results of traditional home staging by using virtual staging at a fraction of the cost.
- Virtual staging can reduce the cost of home staging by 97% (LCP360)
- Virtual staging costs between $24-99 per photo
- Stuccco's average virtual staging order costs $204 and includes 6 listing photos
- Stuccco's virtual staging costs as little as $29 per photo
- Virtual renovations cost between $39-159 per photo
7 Statistics about the Process of Home Staging
Home staging is not the same as interior design. When you decorate or design a home, you should be customizing the style and functionality to a specific person or family. When you're staging a home, you need to appeal to a wide audience of potential buyers.
The process of traditional home staging is a pretty big undertaking. First, you need to schedule a design consultation. Then, you'll likely need to remove the existing furniture if that hasn't been done already--this is not good news if the sellers were planning on staying in the home while it's on the market!
Finally, you'll need to schedule a time for the stager to bring in all the rest of the furniture and decor before you can photograph and list the property.
- Traditional staging takes approximately 1-2 weeks (The Staging Consultant, Northern Lights Staging)
- Only 31% of listing agents stage all homes before listing them for sale (NAR)
- 13% of listing agents said they only stage homes that are difficult to sell (NAR)
- The three most common rooms staged are the living room (90%), kitchen (80%), primary bedroom (78%), and dining room (69%) (NAR)
- According to buyers, the living room is the most important room to be staged (46%), followed by the primary bedroom (43%) and kitchen (35%) (NAR)
- 39% of agents staged home offices (NAR)
- Only 22% of agents stage children's bedrooms, making them the least common rooms to stage (NAR)
Image via NAR Profile of Home Staging
The Process of Virtual Staging
Each virtual staging company has a slightly different process, but it’s undeniably simpler than traditional staging. With virtual staging, you don't need to empty the space before getting the staging done. Plus, staging is usually done in a matter of days instead of weeks.
However, Stuccco is one of the only companies to offer a turnaround time of 24 hours for all virtually staged images, 7 days a week. Read more details about what makes us the best virtual staging company.
- Virtual staging services can take between 12 hours-2 weeks, depending on the virtual staging company
- Stuccco's virtual staging takes 12-24 hours
- Removing clutter and furniture is optional, but adds between $39-159
5 Statistics about Buyers' Perspectives of Staging
Buying a home is an extremely emotional decision, which is why the buyer's perspective is so important. This is really the key to what makes home staging so effective and so powerful--it can completely transform a buyer's perspective of the property without actually changing the physical property.
However, “perspectives” are not easily quantifiable. Plus, not all home staging is equal. The impact of staging is going to heavily rely on the quality of the stagers--and in the case of virtual staging, it heavily relies on the technology and software as well.
In fact, you can see some examples of bad staging in this article: Is virtual staging legal?
- 41% of agents noted that buyers are more willing to walk through a home they saw online (NAR)
- 47% of buyer's agents reported that staging had a distinct impact on the buyer's view of the home (NAR)
- 82% of buyer's agents reported that staging helped buyers visualize the property as their future home (NAR)
- An average of 10% buyers feel that listings should look like homes on TV shows (NAR)
- An average of 10% of buyers were disappointed by how homes look in real life compared to what they see on TV shows (NAR)
Image via NAR Profile of Home Staging
9 Statistics about the Results of Home Staging
The cost and convenience of staging are important factors for the home sellers and the listing agent--but in the end, what really matters is whether or not home staging actually works.
Here are nine stats that show exactly how home staging impacts properties:
- Staged homes sell 88% faster and for 20% more than non-staged homes (Realtor)
- 75% of sellers who use home staging saw an ROI of 5-15% over asking price (Real Estate Staging Association)
- 31% of real estate agents reported that staging a home greatly decreased the amount of time it sat on the market (NAR)
- 23% of real estate agents stated that home staging increases the dollar value of a home between 1-5% (NAR)
- 18% of real estate agents stated that home staging increases the dollar value of a home between 6-10% (NAR)
- Over 50% of real estate professionals say that staging increases the dollar value of a home between 1-10% (Homelight)
- 85% of homes that were staged in 2020 sold for 5-23% over the listing price (Real Estate Staging Association)
- 67% of agents say that home staging helps home sell for more money (Homelight)
- 92% of real estate professionals believe home staging helps sell properties in general (Homelight)
Virtual Staging Results
For more proof, here are a few virtual staging reviews:
“After the listing had expired with another agent, it went under contract in 4 days!”
“I listed a home on a Thursday and had showings start within one hour. In three days there were over 50 showings, and it got six offers over the list price! Multiple buyer's agents commented that the virtual staging encouraged their clients to see the house.”
“Both of the homes I had virtually staged went under contract--one in six days, and another in eight days. Thanks SO MUCH!”
“The house staged for us had people fly in from California to Kentucky and it went under contract in ONE DAY!”
Sources
Real Estate Staging Association
NAR Profile of Home Staging 2021
Realtor
Homelight
Homeguide
LCP 360
