Most homeowners purchase new furniture and decor right after they move into a new home - but until now, home brands have had no direct way to influence those decisions at the moment they’re being made.
Stuccco is pioneering a new way for furniture and decor brands to be discovered and purchased - by seamlessly integrating products into real estate listing photos as buyers shop for homes.
Through virtually staged photos, your brand’s products can:
- ✓Appear in MLS listings and get syndicated across Zillow, Redfin, Realtor.com, and other major real estate platforms
- ✓Be seen and shared by real estate agents on social media, email, and in-person showings
- ✓Be promoted by a trusted third party (real estate agents), adding credibility and influencing purchase decisions
- ✓Reach thousands of buyers, not just one - unlike traditional home photography, virtually staged images are seen by a large audience before a home is sold or rented
This is a first-of-its-kind, high-intent advertising channel designed specifically for furniture and decor brands.
Why Innovative Home Brands Are Exploring This Opportunity
Unlike traditional digital ads that compete for attention in low-intent environments, this approach places your products exactly where and when homebuyers are making purchasing decisions.
With Stuccco, your products are:
- ✓ Placed directly inside real homes that buyers are considering purchasing or renting
- ✓ Integrated seamlessly into high-quality real estate photos, creating a natural, inspiring shopping experience
- ✓ Seen by consumers actively making home-related buying decisions
- ✓ Promoted by real estate agents who share the listings online, in marketing emails, and in-person
This is an opportunity to be at the forefront of a new way to market furniture and decor.
How It Works
Your Products Get Added to Stuccco’s Library
- ✓ Your brand’s furniture and decor are made available for virtual staging.
- ✓ Real estate agents and homeowners choose designs that include your products.
Your Products Appear in Real Estate Listings
- ✓ Staged images featuring your products are uploaded to the MLS.
- ✓ The listing is syndicated across Zillow, Redfin, Realtor.com, and more.
Your Brand is Promoted Across Multiple Channels
- ✓ Agents share the listing photos on social media, email, and during showings.
- ✓ Buyers and renters interact with and see your products in real-world contexts.
- ✓ Stuccco’s listing landing pages feature your brand alongside the staged photos.
Consumers Can Learn More and Buy
- ✓ Buyers and renters can click on your products to shop directly.
- ✓ Your brand benefits from high-intent, organic exposure in a unique environment.
This is a frictionless, highly scalable way to put your furniture and decor in front of millions of motivated homebuyers and renters.
Who This Is For
Stuccco partners with home brands that:
- ✓ Sell furniture or decor direct to consumers
- ✓ Ship domestically within the U.S.
- ✓ Offer a variety of products that can be visualized in homes
- ✓ Have a marketing budget and are looking for new, high-impact sales channels
Limited Partner Opportunities Available – Book a Call Today
We are selectively partnering with furniture and decor brands who want to be at the forefront of this new home shopping experience.
If your company meets the criteria and you want to:
- ✓ Get your products in front of active homebuyers and renters
- ✓ Leverage real estate listings as a unique marketing channel
- ✓ Grow your brand and drive sales at the perfect moment
Schedule a call today to learn more.
