NEWS

7 top Louisville home pros to watch for in 2016

“You build a house from the ground up,” he said. He shifted the gears in his old blue pickup truck. Eleven years old, I sat shotgun in the warn seat next to him. An empty Diet Mountain Dew bottle rolled on the floorboard as the truck roared up ...

How to Sell an Ugly Home Fast Without Remodeling It

As a realtor, you give your imagination a workout every stinkin' day. Not only can you see what a property looks like today - you can also imagine what it could become. This is an amazing gift. It's a superpower. Unfortunately, few buyers have thi...

How to Take Photos for Virtual Staging

You (and we) want your property’s virtually staged photos to look amazing! An important first step to accomplish this goal is to have high-quality photos taken of your listing. You or your real estate photographer can follow the checklist below to...

The Dirty Secret Every Other Virtual Staging Company Isn't Telling You (And How to Fix It)

You deserve to know the truth so you can best operate your business and serve your clients so here it is... As someone working in real estate and considering (or actively using) virtual staging services, you should be aware that every other vir...